Authenticity, classy, and confidence were the driving forces behind our founder Abyan’s entrepreneurial leap. As a science graduate turned entrepreneur,Abyan,merged her obsession with beauty and fashion to oral care. It was at a national conference between meets and greets,the need for refreshing her breath, sparked the idea of having a classy breath spray that complemented her wardrobe! Hence marks the birth of FŪA!

She fell immediately in love with the concept of bringing this thought to fruition so hit the ground running. As she was looking to build this dream brand, she picked none other than her best-friend and sister,Simona, the co-founder of FUA. Simona’s experience in tech-startups and operations was fundamental in getting FUA in your hands. 

In a saturated fashion/beauty market,FUA, is more than just another beauty brand. It is groundbreaking in its realm of fashionable oral care that transformed the way oral health is viewed. Other aspects of personal hygiene care have done tremendous evolutions over the years,but our long overdue and much needed product in its niche, completes your exquisite fashion selection. Our love for science,allowed us to carefully handpick the cleanest and most coveted ingredients and formulations produced in world renowned FDA approved manufacturing facilities. Now we can all do oral care the classy way. With a plethora of selections that match your wardrobe and taste preferences, just go about your day carrying your confidence in a bottle.